In mega disputes the kind Econet Wireless International fights globally, you need neutral parties seeing things from your angle, and as many voices on your side as you can get. When you understand this the way Econet does, the logical decision to take is to go out there and tell your story; the whole story according to how you saw things unfold from the beginning. Either that or the traditional media will tell it for you. Now the media are known to like taking sides and which side they take depends on many factors beyond anyone’s control making them a very unsafe bet.
Social media provides a convenient solution to this problem. It has made it possible for people and companies to easily tell their stories and to do it at a very low cost. Econet is taking full advantage of this. On 15 February, an Econet YouTube account, EconetSolar, posted 11 videos of the Founder and Chairman of the group Strive Masiyiwa, telling the Econet side of the story.
The videos are averagely 3 minutes long and have Masiyiwa speaking about the setting up of Econet Wireless Nigeria, the beginning of the disputes, the parties involved, the 2012 court ruling, his examination of the Bharti Airtel response. The last video in the series has him speaking about what this means for corporate governance in Africa and the rule of law.
The EconetSolar account itself was created 2 months ago to post videos about the new Econet Solar product launched around the time COP17 time.
Here’s the first video in the series: