Until April this year, advertisers on Facebook could not target Facebook users inn Zimbabwe. Some issue related to US sanctions against the country apparently. Anyway, because of this, it was hard to estimate the number of Facebook users in Zimbabwe, because a common tool to do that is the advertising tool itself. But that didn’t stop us from employing workarounds to do that.
We don’t have to employ work arounds anymore because Facebook allows targeting Zimbos now. if you have tried to advertise on Facebook over the past couple of weeks you will know that Facebook says there’s an estimated 1.1 million active Facebook accounts inn Zimbabwe. The exact figure this morning is 1,140,000. Of those, 65% are male the tool says. men have more access to tech tools than their female counterparts?
Genders aside, one interesting thing we noticed is that the total number of Facebook users in Zimbabwe has been rising drastically since April. Back then when we checked, the number was 700,000. Then when we checked again in June, it was about 800,000. In early July that figure rose to 1,020,000. This means either the number of Facebook users has increased by 62% in just 4 months (highly unlikely) or the number is self correcting as existing connect to the network since April (considering Facebook just enabled the feature for the country that is)
There are however other reasons that we think could contribute to the drastic increase. The Baba Jukwa effect we think is one of them.
image via dawncompk.files.wordpress.com