Ever wondered what most people are searching for on Google? Well, it’s possible to find that information using a Google tool called Trends. Using Google Trends, you can find what they whole world is searching for on the largest search engine ever created. But you can also drill down to a specific country, Zimbabwe say, and a specific period.
We did exactly that to check what information Zimbabweans have been interested in the past 30 days. At the top of the rising (those search for more and more) words most searched is Cosafa, the just ended soccer competition. Then after that it’s “tb Joshua” (we’re not sure why), then politics, politics, politics and more politics. Unsurprisingly so. Here is the list from Google:
Zimbabwe will hold it’s harmonised elections tomorrow so that people are interested in politics in general, and the elections (see below) specifically makes sense. This shows how people are relying on the internet, not just for social interaction (Facebook, email, WhatsApp etc..) but also for information around important national events like the elections. And even Facebook itself, even though its primarily a social network, it now hosts business and political pages (by political parties) where they engage with the users of the social network.