Telecel’s “Go Brazil” promo wants to get subscribers spending and growing

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Telecel Rebranding

Telecel Zimbabwe has launched a new promotion called “Go Brazil Promotion” which rewards subscribers with bonus points for airtime top-ups, reactivation of inactive lines, purchase of new subscriber lines as well as participating in an SMS trivia on football.

According to a press release which we have attached to this article, the promotion will run until the 8th of August 2014. The grand prize will see four subscribers each winning two FIFA World Cup tickets with Telecel covering all expenses related to the trip.

The promotion has been extended to both prepaid and post-paid subscribers as the SMS based football trivia keeps contract line holders in the running for two of the four grand prizes. Telecel has attached a bonus point system that rewards every subscriber who participates in the promotion. This means that every dollar spent on airtime will offer some form of reward.

The points which are meant to act as entries to the competition are redeemable for credit for Data, SMS and voice calls (Remember the Econet bonus points promo?). It is not clear how much credit can be redeemed for the bonus points.

Interestingly, reactivating lines or buying new ones scores the 20 points (double that of $1 airtime) suggesting that subscriber growth is still a huge part of their strategy here.

With several prizes being offered by Telecel that range from weekly and monthly cash prizes, football jerseys and Samsung phones as well as a bonus points system these guys have really tried to come up with a host of rewards for their subscriber base. Whether this is a plan to lure and keep subscribers or boost turnover, the promotion will definitely be welcome by all Telecel customers.

Here is the full press release from Telecel:

Telecel Zimbabwe has launched an exciting promotion dubbed Go Brazil, with prizes worth more than $200 000, including four prizes of an all-expenses paid trip for two to the soccer World Cup in Brazil.

Four lucky subscribers will each receive two tickets for the World Cup, with Telecel paying the cost of the air fares, visas and bed and breakfast accommodation in a three star hotel in Rio de Janeiro, as well as some spending money.

Other prizes include cash prizes of up to $10 000, World Cup jerseys and Samsung handsets.

There are two ways of participating in the promotion, which runs until 8 August. The first, which is only open to pre-paid subscribers, is by sending a free text message with the letter “B” to 33330. Subscribers can also use the USSD code *33330# and follow the prompts for registering.

After that points are awarded every time the subscriber recharges the phone with airtime. The more airtime loaded for calls, the more points earned. The more points earned the greater the chances of winning the World Cup prize.

A newly activated Telecel prepaid line earns 20 points, as does a reactivated line. A recharge of a dollar earns 10 points, while a recharge of two dollars earns 30 points. Loading five dollars airtime earns 100 points, while $10 earns 250 points and $20 earns 600 points.

The second way of participating in the promotion, which is open to both pre-paid and post-paid subscribers, is to send a blank text message to 33566. Every time subscribers do this, they will receive three questions related to football for them to answer at a cost of 25 cents.

A correct answer earns the subscriber 10 points. Five points are awarded if the answer is incorrect.

Those who accumulate points by answering questions by SMS have the opportunity to win cash prizes in weekly and monthly draws. There will be six prizes of $500 every week of the promotion and a monthly prize of $10 000. A subscriber can only win one weekly and one monthly prize.

Two of the World Cup packages will be won by subscribers who have earned points through recharging their phone with airtime. The other two will be won by subscribers who have earned their points through answering questions.

All prize winners will be selected through a draw, with the number of points accumulated determining the number of entries a subscriber has in the draw.

In addition to the World Cup draws at the end of the promotion there will be draws for World Cup jerseys and two Samsung handsets.

Those earning points when they recharge their airtime can opt to redeem points at threshold levels of 50 points, 100 points, 200 points and 500 points for airtime, data or SMSs, although by doing so they will reduce the number of points they have and so reduce the number of entries they have in the draws for the World Cup prize.

 

10 comments

  1. Mateo August

    The last time I checked, the World cup starts on June 12 ending June 13. Interestingly the promo ends August 8, 2014. Now what is the logic?

    1. zmakamba

      Winners will still be able to win jerseys,cash and other prizes after the world cup period

    2. Sadombo

      lol

  2. Tirivashe Mundondo

    “In addition to the World Cup draws at the end of the promotion there will be draws for World Cup jerseys and two Samsung handsets.” is this for 2018 world cup?

    1. zmakamba

      Brazil 2014

  3. mimi

    world cup is not one day mr mateo starts 12 june n ends July 13 , the promotion will end august since they are consolation pricess to be won nothing wrong with that

  4. MI5

    You send SmS B to 33330 and not R (as stated above) because you will receive an invalid entry.

  5. EBERT MAPFUMO

    Is it possible for one to receive questions from the sender 33566 and find yourself being told that the subscriber’s number is not in the system?

  6. Knowledge Chidanhika

    I like the promotion continue like that

  7. Knowledge Chidanhika

    Cherk yo dates the draw is fo 2014 august or

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