Econet launches Platinum Card for elite customers. Hints at e-commerce

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platinum-cardIn an effort to reward its most loyal customers, Econet this week introduced a loyalty program, the Econet Platinum Card. Under the program, holders of the loyalty card will get preferential access to some Econet services, Econet shops and the call centre. The members will also get exclusive access to some packages from partner companies like AVIS car hire, Zimoco (a company that sells and services luxury cars locally), African sun (hotels), Edgars (a department store), Body Active Gymn, ZOL, Royal Harare Golf Club, and Econet’s own bank, Steward Bank.

A loyalty card means, well Econet is seeking loyalty, which is is what happens in a market that’s approaching saturation. Some 5 years ago, loyalty wasn’t even a concern as there just wasn’t enough mobile service for everyone. The demand was high and operators could make a lot of money just providing basic services. In fact, at one point sim cards used to go for about $150 and even then, getting one was a mission.

At the announcement of the Platinum Card, Econet also hinted at getting into the e-commerce business. “We want to make sure a customer is able to purchase an item and the item is delivered to the doorstep.” Econet CEO, Douglas Mboweni, is reported to have said. Econet, it’s reported, plans to go live with the service this year.

Going into e-commerce means Econet isa learning from the moves of competitors in the region, like MTN, who have invested millions into e-commerce startups on the continent. The e-commerce, if it happens, will be Econet’s first serious attempt at a product and service based purely on the internet and not on their usual GSM services.

Thanks to @SmangaMad for the image.

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8 Comments

  1. Brad says:

    I like the concept! Innovations are constantly being brought to the consumer through the stiff competition

  2. Tawanda says:

    Why doesn’t Econet improve on it’s existing services before spreading it’s wings and venturing into all these other “brilliant ideas”. There are some areas where they are failing, for years, to have decent network coverage. The Ecocash system has gremlins. Their broadband is almost one of the most expensive and unreliable. Now they want to venture into selling products. What about my basic phonecall?

    1. Khal Drogo says:

      I totally agree with that.

  3. reginah mudarikwa at murewa centre says:

    i am a platnum card holder ummmm Econet Econet Econet Econet backward nevar i will never leave u kusvika maenda across the continent

  4. clayton mushandu says:

    i am yet to collect my card. I stay in Buhera at Dorowa Mine. Is it possible to send someone to collect it on my behalf

  5. Rue says:

    Econet you rock…I am a loyal customer and proud to be the holder of the loyalty card.Econet for life

  6. Hudson Gomo says:

    I’m a platinum card holder but i was disappointed when I drove all the way from Kwekwe only to be told that they couldnt find my card.

  7. rjcdube says:

    Just got the call! I am Platinum!

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