It’s been a little over a week since NetOne introduced its own WhatsApp and Facebook Bundles. something that everyone expected would happen eventually anyway.
Now the pressure to make an impressive late entrance has seen the mobile network adopt strategies to make its own services stand out from the competition.
This is what explains the lower prices for these OTT services plus the smart bundles combo for Facebook and WhatsApp. What I don’t get though is why the promotion around these Easy Bundles has to inaccurately sell LinkedIn, Twitter and Instagram bundles which the network isn’t offering.
I only got excited about the Instagram Bundles after I recently signed up to use the social network for the first time. After spending the whole weekend discovering that Instagram makes sense after all (and that the services can use up your data), I was a bit disappointed to find out that this Instagram bundles story isn’t the case after all. You can only access Instagram, LinkedIn and Twitter on the usual data bundles. There are no discounted bundles for these 3 platforms.
So is this an example of “smart marketing” or just some plain old misleading advertising?