Local mobile network operator Telecel has added to the festive season cheer with a new set of mobile broadband bundles.
Dubbed the Telecel Night Shift Bundles, these off-peak data bundles (they are accessible between 10 pm and 6 am only) are priced at $1, $2 and $3 with data allowances of between 350 MB and 1 GB.
|Bundle Price ($US)||Data Allowance||Validity|
|1||350 MB||2 days|
|2||800 MB||5 days|
|3||1 GB||7 days|
Telecel’s Night Shift bundles are similar to the off-peak broadband packages that are commonplace in other markets and they also carry a value proposition that resembles the offer Econet Wireless made with its Dream Bundles between June and September this year.
As such, the dynamics surrounding Econet’s Dream Bundles and any other operator’s off-peak data feast offer also apply to Telecel’s Night Bundles. The market reception will likely be the same and the operator also gets to enhance broadband revenue by tapping into underutilised broadband capacity.
Subscribers that usually have to contend with a $1 for 9.5 MB offer are bound to appreciate an offer for 35 times as much data for the same $1 price tag, even though there’s a graveyard shift caveat that comes with the offer.
The hope is that these off-peak bundles not only become a lasting feature, but are also accompanied by a day bundle option that extends value for money beyond the $1 for 9.5 MB band. In a market where the internet is still an expensive utility, subscribers can use all the promos and offers they can get, not only during off-peak but at any given time of the day.