Every year, Valentine’s Day, the globally recognised celebration for lovers is used by companies and service providers that want to take advantage of the day for all its commercial worth.
Local mobile network operator, NetOne, is on that Valentine’s Day tip this year. It is offering its prepaid subscribers a full day of free calls made to NetOne numbers on the 14th of February.
To qualify, subscribers need to recharge with a minimum of $5 airtime between the 1st and the 13th of February.
The promotion looks like NetOne’s way of attracting new subscribers (the operator has been really good at that over the past year), boosting Average Revenue Per User (ARPU) figures for the month of February and essentially tweaking its existing $1-A-Day voice promotion.
This incumbent $1 promo which gives prepaid subscribers a total of 30 minutes of on-net free calls during peak hours and unlimited free calls from 10 pm to 6 am the following morning appears to have done a lot for the operator which is enjoying consistent subscriber growth.
For every NetOne EasyCall subscriber and the lovers celebrating the significance of Valentine’s Day, though, this promotion is just going to be another opportunity to enjoy long uninterrupted voice calls.