So the latest way to sell your internet service or app in these post #NetflixEverywhere launch days, is to claim that it’s best for Netflix. Lots of free advertising it’s getting this video streaming service. The latest on that bandwagon is Opera, who most of us know for the much loved Opera Mini. Opera Mini is ofcourse just not enough anymore. Mostly because the internet browser accounts only for a fraction of the stuff eating mobile data on your phone right now.
There are others data hogs like WhatsApp, Instagram, Facebook, Twitter, Your email app and ofcourse now, Netflix. This is why Opera released Opera Max; an app that works in the background to make those data heavy apps use less data. 50% less, claims the company – hence them jumping on the opportunity for some PR with the launch of Netflix on the continent.
A press event notification we just received had this:
“Opera Max is the best solution for new Netflix viewers across Africa as Opera Max saves data on HTTPS videos without any significant loss in quality. It even reduces buffering on any connection, including crowded Wi-Fi networks. The data-saving technology can extend data plans by up to 50% for free.”
I just installed the app myself to see how big a saving it provides. If you have tried it already let us know in the comments your experience. That aside, who watches Netflix on mobile? Last I checked there were no uncapped data bundles, but maybe that’s just the Zimbabwe experience.
We’ll post more on this when we get a chance to speak to the Opera folks next week!