A month ago, Jnr Brown, a Zimbabwean Hip Hop artist rewrote the rules of local music distribution through a WhatsApp and mobile money hack that was used to launch his latest hit single.
This WhatsApp workaround drew a lot of attention for the artist especially since it helped him earn more than $5,000 in one week for a single. This success has been followed up by a “distribution” of merchandise through social media and could be one of the many ways artists can earn something from their brands.
We recently had a chat with Kuda Musasiwa, Jnr Brown’s producer and the guy who coordinated the WhatsApp distribution model. In the conversation, he shared some insights on what made the WhatsApp hack work as well as his thoughts on online distribution, the impact of technology on Zimbabwean music and content, as well as the future of music technology trends for the local market.
What are your own thoughts on the way music is being disrupted by technology? Can hacks and ambitious platforms in the future beat piracy? You can share your thoughts in the section below or on social media.