DStv enhances its appeal in the on-demand space, expands DStv Now lineup with 17 new channels

DStv Now, the free TV-on-the-go service from MultiChoice’s pay TV platform has announced the addition of 17 new channels to its lineup as it continues to make efforts to expand its viewers’ choices. This means the service now boasts of over 60 channels.

DStv Now is offered by Multichoice as a free value added service to DStv Premium subscribers who are also paying a PVR Access Fee.

In addition to all these new channels, DStv has also incorporated My DStv, which used to be called the DStv app, into the DStv Now app.

The My DStv service is what subscribers have also been using to clear error codes, check balances, access statements and for the DStv TV guide.

Subscribers will now have all this under one comprehensive service that also provides live TV and DStv Catch Up content on devices like PCs and Android or iOS tablets and smartphones (the right internet access allowing of course).

This upgrade is the second major content change made to DStv Now in recent months after it added 21 new channels to the service earlier this year.

So far DStv Now has played a unique role in extending on-demand privileges to its premium subscribers.

Now, with the media space going through several changes to its competition mix, changes ushered in by the entry of players like Netflix and MultiChoice’s sibling Showmax mean that there are likely going to be more efforts to extend the DStv catalogue to subscribers’ devices and maintain whatever value proposition the pay TV service has on one screen to the several in our hands and pockets.