NetOne pulls plug on its “The One” mobile data bundles, back to basics

NetOne has put an end to its “The One” product/promotion.

In its short-lived lifespan, “The One” managed to capture the hearts and minds of subscribers across all networks.

So enticing of a product it was, just last week we handed NetOne the mobile data champions cup!

But in a surprise turn of events, NetOne pulled the plug on its product/promotion today.

Not to be confused with its One Fusion product, “The One” offered NetOne subscribers access to generous amounts of data at unbelievably low costs.

In our struggling and price-sensitive economy, they seemed to have got the winning formula more than right.

This is what NetOne was offering with The One:

Daily

	$0.50	$1	$2	$5	$10
Net One	60 Mb	300 Mb	1 Gb	5 Gb	N/A

Weekly 

	$0.50	$1	$2	$5	$10
Net One	N/A	150 Mb	300 Mb	750 Mb	1,5 Gb

Monthly 

	$1	$2	$3	$5	$10
NetOne	102 Mb	210 Mb	330 Mb	550 Mb	1,1 Gb

This is what NetOne is offering now:

Price	Data
$0.5	8mb
$1	17mb
$3	70mb
$5	125mb
$10	285mb
$20	670mb
$30	1Gb
$50	2Gb

When trying to access the bundle via NetOne’s menu (*171#) subscribers are notified that the bundles have been revised, and asked to confirm if they would still want to proceed.

It is quite a dramatic u-turn on what could have been a hit product/promotion and will surely disappoint subscribers.

We are still in the process of gathering information as to why NetOne pulled the plug on it.

Possibly, the product/promotion was either financially ill-advised or ruffled the wrong feathers in the corridors of power.

Either way, it seems the mobile data bundle playing field has been leveled once again and order restored.

NetOne almost broke the internet with this one.