14 months after it was announced as the new entrant in African entertainment, Kwesé TV, the pay-TV service from Econet Media started broadcasting in Rwanda, Zambia and Ghana on 30 January 2017.
In its statement, Econet Media highlighted that the 3 country launch is the first phase of a rollout across Africa Kwesé TV with other countries lined up for launch soon.
According to information on the Kwesé TV website, its next stops will be Botswana, Nigeria, Tanzania, Kenya and Uganda.
Kwesé TV is a “traditional” TV option. Viewers in these countries will have access to Kwesé TV through a Kwesé’s satellite dish and set-top-box (which most people know as a decoder). According to Kwesé TV, these will be available at leading retailers.
Viewers will have access to the full suite of content which Econet Media has been securing in the past year. This includes the sports content like English Premier League Football, NFL, NBA and UFC which has been flighted across Sub-Saharan Africa through the Kwesé TV sibling Kwesé Sports.
It’s not just a sports affair, though. There are channels for music, news and general entertainment and all in all Kwesé TV offers over 50 channels. These are available on a pay-as-you-watch model with 3 day, 7 day and 30-day subscription options for all its content. The monthly subscription has been set at US$25.
People outside the initial launch countries can still catch some of the Kwesé content (which is still the free stuff) that’s available on its mobile app.
The official launch of Kwesé TV as a fully-fledged terrestrial TV option pits it against DStv, Africa’s dominant pay TV service which is part of the Naspers empire. The extensive resources that Econet Media has poured into its own service will definitely position it as an alternative worth watching in the space.