SuperSport secures exclusive English Premier League rights for Pay TV until 2022

Posted by

Naspers owned pay TV broadcaster, Supersport, has secured exclusive rights to screen the main English Premier League for another three seasons starting 2019.

Supersports has had the exclusive rights to broadcast the games since the EPL’s inaugural season in 1992, with the current deal expiring in 2019.

The new deal covers the 2019-2022 seasons and is for the Sub-Saharan Africa region. See the EPL announcement on the company’s website here.

advertisement

According to some people with knowledge of how EPL’s licensing works, there are only two types of rights sold by EPL in Africa; The main rights where the broadcaster screens all matches, which is what Supersport has had since 1992, and Free-to-air (FTA) rights which gives the broadcaster the rights to a single minor match every Saturday. These are the rights that  Kwese TV currently has.

The EPL announcement quotes Gideon Khobane, CEO of SuperSport,

“SuperSport is proud to have been a partner of the Premier League since its inception 25 years ago and we know our customers love this league. We’re delighted to continue this partnership for a further five years, as a sign of our commitment to continue to provide our loyal DStv and GOtv customers throughout the continent with the best sporting action from around the world.”

It’s not clear if Kwese TV, Star Times and other broadcasters on the continent are also renewing their FTA deals with the EPL.

So far however, this new deal means Multichoice has successfully defended its most valuable content on DStv. Live soccer content drives the subscriptions of DStv’s bundles (called Bouquets by company), especially the more expensive ones.

A few days ago, FIFA announced that the Sub-Saharan broadcasting rights to the 2017-2018 games had been won by Supersport, Econet Media (that is Kwese TV), StarTimes, SABC and CANAL+. It may therefore be the case that some of these TV companies also participated in the tender for EPL games and subsequently lost to Supersport.

DStv is a Pay TV service owned by South African company, Multichoice. DStv provides a broad spectrum of entertainment, news and information channels subscribed to via bouquets. Bouquets have a pre selected number of channels. In Zimbabwe, the DStv service is provided by Multichoice Zimbabwe, and agent of the parent company in South Africa. Read More

Kwese TV is a Zimbabwean satellite and broadcasting network owned by Econet Wireless Zimbabwe, under Econet Media. It is set to be launched in mid August 2016. Read More

Econet Wireless Zimbabwe, a subsidiary of Econet Wireless International, is the first and largest mobile network services provider in Zimbabwe. The telecoms giant became popular with its products and services such as Buddie. It has established branches in different corners of the country and enjoys a subscriber base of more than 9 million, undoubtedly the largest in Zimbabwe. Among other services, it has acclaimed dominance in telecommunications services, providing solutions in mobile, fixed telephony services, internet and satellite access and payment solutions, and mobile money services. Read More

2 Comments

  1. Stewart says:

    This is good, the only bad news is that my Arsenal always performs poorly!

  2. Sagitarr says:

    There wasn’t much competition for DStv there maybe if the competitors has formed a “front” to take on DStv. Whist the movies are nothing much to go by (Compact or lower bouquets) – the soccer delivery is great with numerous channels churning out HD quality sport for $28 or less per month.

Comments are closed.