Tag Archives: MM Cell Link

Samsung’s first official store in Zimbabwe

June 2nd, 2011


Joina City has freshened up Harare’s shopping scene; it’s good to note that top notch brands like Samsung have landed to serve the local market. Samsung’s aggressive foray into Africa is well documented as it is charging across the continent to address markets that other prominent brands are foolishly ignoring. Football fanatics (albeit Chelsea F.C fans) should vividly remember the brand’s ads that show up before particular matches, featuring three African master- players. Rather than focusing on the obvious popularity of football as a marketing vehicle, such ads show a perceived respect for African consumers by the brand. It’s only few tech brands that have designed ads specifically for the African market on a continental scale…