No sooner had I hit ‘publish’ on an article about the suspension of Ecoweb Mobile WiMax sales, than a new SMS notification buzzed on my phone. It’s a broadcast message from Econet (You get to do this when you own a huge mobile network) and it confirms what we’ve been writing these past few weeks. It says:
High-Speed, widespread, Broadband Internet will be available from late October. Look forward to competitive packages for home, business and individual use.
What prompted Econet to send this message now is not clear. Maybe there’s nothing to it. Maybe Econet is just using the good old powerful marketing tool of building anticipation. Or maybe there is. Maybe Africom has competition running scared with its new CDMA mobile Internet being offered gratis for a whole month. How do you explain the sudden mobile Internet adverts by PowerTel in the press this week for example? Oh, the lovely smell of competition in the air.
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The keyword “competitive” in the Econet SMS is somewhat interesting. Not affordable. No. Competitive. Dampens our enthusiasm a bit. Let’s see.
For Econet’s sake, I hope that whatever is pushing the launch to late October will be sorted by then.