Many people believe Google creates or writes the information that you see on the Internet. We don’t; we just find and index it. Its actually created by people like you.
This is statement from a post made on the Google Africa blog by Bridgette Sexton, Googles’s Program Manager, Developer & Tech Outreach, Africa. The message in the post is clear: Google needs more African local content to give you more relevant results.
Sexton bemoans the lack of Africa specific content on the Internet. “local information is often yet to make it online” she says, explaining that local information such as business, government policy, music and personal stories is “often missing”.
With enough local content, searches on Google by Africans will produce more relevant results, making the worlds biggest search engine more useful to Africans.
In Zimbabwe, the Minister of ICT, Nelson Chamisa has on a number of occasions encouraged local business and tech entrepreneurs to help generate local content to make the Internet more useful in a Zimbabwean context. The minister has also championed the production of local content as a means of saving expensive International bandwidth.