A little more than 3 weeks ago, we reported that Econet was working to launch eTXT, an application that allows you to communicate seamlessly with Email, Chat, and social networks through basic SMS. The service was live when we posted the article but you could only access it if you knew it existed.
Well, eTXT is now officially available to the public on www.etxt.co.zw. Econet has started advertising the service. Like we said last time, this is one product we think is going to be a game changer. The potential impact on increasing accessibility to internet services even for people not connected to the internet is very significant. In fact, it blurs the line of what it means to be connected to the internet.
Communication between a basic SMS-able phone (in other words, every mobile phone under the sun) and internet services just happens almost effortlessly.
The application itself is a product of ForgetMeNot Africa and has already been launched on some networks across Africa, Including Econet Lesotho.
You can read our previous report on eTXT to get an idea of how it works. The ForgetMeNot Africa video below also explains graphically the concept of eTXT.