Valley Technologies, one of Zimbabwe’s 15 licensed IAPs, has started an ad campaign to launch its 4G internet services. A local teaser ad titled “What would you expect from a TRUE 4G NETWORK” appeared in today’s papers. The ad’s call to action is for consumers to define what 4G means to them. It invites readers to visit www.true4g.co.zw to respond.
The campaign also has a Facebook page where users can ‘like’ the page and respond to the 4G question. The page has some 32 likes so far.
Valley Technologies itself is not mentioned in the ad, but it doesn’t take much to put 1 and 2 together; the colors used, the advertising agency, and finally a few calls to our sources to confirm.
For those wanting to dive right into by the 3.5G-LTE-4G debate we believe the camps are totally split and we will leave this for another day, but you can put your comments below. You can even enter your own 4G expectation checklist for Valley Technologies in the comments here.
Whatever the case is with Valley Tech’s 4G, this is welcome news and we’re excited; More competition, more choice for internet users, and hopefully lower prices. The countdown on the site says we will all know more on Thursday.
Update (13 July 2010) : We’ve just been notified that Valley Technologies has changed name to Spiritage Communications and the the Spiritage company behind True4G is a new one called Brodacom. More details here.