The ForgetMeNot Africa system powering Econet’s eTXT service won a Meffy’s award last week in the category for “Best Innovation in a Mobile First Market”. In the category, providers of mobile services and applications are awarded for successful service models in regions of growth where consumers use mobile devices as their first and primary means of internet access.
Other finalists in this category include; Bubble Motion which offers a popular a voice micro-blogging service in Asia, Comviva Technologies for its Banglalink mWallet solution in Bangladesh, Webaroo which offers a social messaging service in India, and MoreMagic Solutions for a mobile money technology implemented in Haiti.
The ForgetMeNot Africa technology, called Message Optimiser, is currently deployed on mobile networks in Zimbabwe, Kenya, Nigeria, Lesotho and Congo. Econet Wireless launched the service in Zimbabwe in March this year. The Message Optimiser also runs the Dasuba service (a simpler SMS to internet version of eTXT) which we covered here last month.
The award is ForgetMeNot Africa’s second within a month. At the end of June, the company won the ‘Innovation in Messaging’ award at the 160 Characters Mobile Messaging Awards.
ForgetMeNot Africa is 51% owned by Lon Zim, a specialist African investor. ForgetMeNot Software, the creators and owners of the core technology running the services, own the rest.