Recently, Olivine, one of Zimbabwe’s most known brands, launched its website. The website is on www.olivine.co.zw. Now I can hear some of you say “So what, a lot of non-tech companies launch cool websites every!” Yes, they do. But this one is different. It’s one for those few cases when a company just gets it right. More right than most (if not all) of the most known tech companies around.
The message is clear. The technology doesn’t get in the way, it clears the way. The content is rich (videos, pictures, deliberately worded text). The information is accessible. You don’t need to be a techie to understand navigating the site, the information is just there! Management contacts, email alerts of special offers, online order forms and overall corporate information, for example, quality and assurance standards
And because they got it right, we celebrate it here and wish more companies would have such a presence online. Of course, the company getting it right today doesn’t at all mean the website will stay current or that if you subscribe to the email alerts you’ll get responses. Some work will be required to keep everything fresh and the search engines happy. There been a lot of websites locally that are launched and forgotten. We hope this won’t be the case.
For all the ‘getting it right’, the company strangely ignored social media completely. Deliberate or not, we think it’s a mistake. To a lot of Zimbabweans, the web IS Facebook. Not having some kind of presence there means you don’t exist on the web to all those people. I’d have definitely ‘liked’ Olivine on Facebook, and a tweet button would have made tweeting those nostalgic 90s advert videos they have there a lot easier!
The website itself is built using the WordPress content management system by a web development company called Big Law. If you know other great examples of ‘getting it right’, please share in the comments below!