We just got pointed to an update on the eTXT Facebook application page announcing the slashing of eTXT chat messages from 5 cents a message to 2 cents. Here’s a screenshot of the update.
You will remember that nearly two months ago, Econet and ForgetMeNot Africa ran a Facebook campaign for the eTXT service. Subscribers were asked to say on the application wall why they like the service. This more than 50% reduction in price looks partly a result of that.
Our source tells us the price slash also applies to all instant messaging on the eTXT platform, that is including chats to Gtalk and similar IM services. He however clarified that messages to the 30000 short code are still charged at the old 5 cents. The 30000 messages are eTXT account administration tasks like registration and requesting a password.
Our source tells us the reduction was the result of “lots of customer feedback…that users loved using eTXT Facebook chat but it was too expensive”
Most Facebook users so far are responding positively to the price reduction update. We would love to know what you think. If you’re currently not using eTXT to chat, will this make you reconsider?