biNu is shortlisted for a GSMA award


biNuSeveral days ago, we asked on our Facebook Page if there were any fans that are still using biNu. Most of the responses we got show that people still do. Lots of them. Some even said they are actively selling biNu credits locally. We are learning this shouldn’t come as a surprise; The Australia –based Startup has made quite some impressive achievements since we last checked back in September 2011.

Recently, we were in touch with Mark Shoebridge the guy in charge of business development at biNu. He says the service has grown phenomenally over the last year. “We achieved over 3 million monthly active users in January,” he told us, ”10 times where we were a year ago”.

And they have been getting recognition for it. biNu has been shortlisted in the Most Innovative Mobile App category for the renowned GSMA Global Mobile Awards for 2012. They are shoulder to shoulder at the awards with the likes of Google, Facebook, WhatsApp, LinkedIn, Cisco, Square and other global brands.


And that’s not all. This week, biNu announced a partnership with Worldreader to deliver digital books to biNu users in the developing world. The partnership with Worldreader allows biNu users to access a cloud-based library of digital books via a Worldreader App for biNu.

“Worldreader improves the lives of millions of people in the developing world,” Gour Lentell, CEO for biNu is quoted in the release, “I am pleased we are able to extend their coverage and I hope biNu will play a part in their overall success.”

Worldreader’s state mission is to make digital books available to all in the developing world, enabling millions of people to improve their lives.  The US-based organisation partners with publishers to bring millions of books to underserved children and families in the developing world with the help of local schools, teachers and the communities they work in. Other Worldreader partners include Amazon (makers of the Kindle), iHub in Kenya, USAID, Dropbox, Longhorn publishers and Penguin Young Readers Group.

The Zimbabweans reading this (most of you) will love knowing that biNu was cofounded by a Zimbabwean, Gour Lentell, who now lives in Australia.

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