Local classifieds website classifieds.co.zw announced in an email yesterday that they will be introducing daily email digests for all or selected categories depending on your subscription preferences. The move comes at a time when several other websites have sprung up following the successes of classifieds.co.zw and they’ve all come for a chunk of what’s arguably the most trafficked website in the country.
The announcement email says the adverts will be “all neatly categorised, and show the advert title, price and company name if it has a storefront (new)”. The beauty for subscribers lies in that we are reminded daily lest we forget to visit the site, and deals can be scooped earlier since the reminder comes in the email inbox which for many is now an integral part of morning coffee. For classifieds it means they can keep their audience engaged and have better conversions.
As of last year, the site was registering upwards of 165 000 visitors a month and 8 million page views, 67% of the total traffic coming from foreigners: mostly in the property section. It’s quite a milestone how they have endured competition from other startups founded during its prime such as Dariro.com and Umuntu Media.
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Classifieds also faces stiff competition from the local email based classifieds service Dipleague. Dipleague has proven very popular especially amoung professional Zimbabweans and its popularity has resulted is the service facing spam problems, which the administrators are currently fighting against. The latest move by classifieds.co.zw may be an attempt to tap into the email-based classifieds market that Dipleague has all but conquered. Who knows, maybe we’ll see Dipleague venturing into a full web based email classifieds to complement the email platform.
Classifieds services have gained popularity across the continent with big companies such a Google setting up classifieds websites in a number of countries. The search giant has set up Google Trader in Ghana, Uganda and Kenya. Google has also been pushing for local Africa businesses to have websites through program called “Africa Get Your Business Online” that is currently running in Kenya, Ghana, South Africa, Uganda and Nigeria.
Despite its successes on the web, Classifieds.co.zw still lacks a mobile version in a country where access to the internet is increasingly via mobile devices. This has left a gap in the startup’s service offering.