In what is certainly a first in the market locally, PowerTel is introducing weekly and biweekly uncapped internet packages. The move according to PowerTel marketing manager Willard Nyagwande, has been necessitated by the need to flexibly accommodate subscribers who just want to use the service product for a week or two. Such customers could for example be on holiday or just can’t afford the regular $50 a month for uncapped broadband.
The weekly package is called “Weekly Browser” and provides unlimited internet usage at $15 for 7 days. The “Biweekly Browser” gives the user 14 days of browsing for $30.
“Please be advised that in a move meant to respond to market dynamics PowerTel is immediately introducing the following time based products” said Nyagwande in an email to us today. The market dynamics he refers to are probably the highly competitive consumer broadband market that every internet provider today is finds themselves in.
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A government owned telecoms firm PowerTel is one of the few IAPs locally offering a 3G dongle based solution. Based on the CDMA technology, the service was launched in 2007. Rival dongle based 3G offerings from GSM Mobile Network Operators, Econet, Telecel and NetOne have however been stiff competition to the company especially in terms of network coverage. Africom’s similar CDMA service has also provided an alternative mobile broadband service to PowerTel’s.