Usually, the content companies generate on social media platforms like Facebook is centered on the company’s products; what new products they have, helping customers understand them, responding to customer questions about products, promotions etc… generally, the content is related to building the company’s brands by engaging social media users. Telecel Zimbabwe is doing it a bit differently though.
Done by any other company (and even Telecel itself at a different time), we’d probably just gloss over it and move on. But Telecel Zim is in a very particular situation right now, one that would cause anyone that see this to wonder what more its about. The situation is this:
- James Makamba, as chairman of the Telecel Zimbabwe, was mostly a background player. In the sense of prominence in the media that is. His name started appearing when former CEO, Francis Mawindi, was “fired” in March this year.
- The Zim Government has threatened to not renew the Telecel license unless the company transfers majority shareholding to locals. The license expires next month.
- The shareholding issue has been rocking Telecel for a while now and this renewal period may define how Telecel will be structured onwards.
If you are wondering what kind of strange chairman promotion the company is running on its Facebook page, check out these screenshots we took;