If you’re like us you probably assumed the new Econet data tariffs announced in March applied to all subscribers, pre and post paid. Not so! Those only apply to prepaid subscribers. The contract customers – that small but loyal and very high value category – were actually paying more for their data all along. You’d think the loyal guys would actually get lower rates!
An advert by Econet in the print press today announced the new rates for contract subscribers with the selling point “get double the data!”. So basically yes, the bundles have basically been doubled. here’s the comparison of the new to the old:
|Price||Old Bundle size||Old bundle rate||New Bundle Size||New Bundle price per MB|
|$8||100 MB||8 cents||200 MB||4 cents|
|$9||125 MB||7.2 cents||250 MB||3.6 cents|
|$19||250 MB||7.6 cents||500 MB||3.8 cents|
|$45||600 MB||7.5 cents||1.2 GB||3.8 cents|
|$75||1 GB||7.5 cents||2 GB||3.8 cents|
|$90||1.2 GB||7.5 cents||2.3 GB||3.9 cents|
Now to compare the new contract rates to the pre-paid tariffs. The dash means that package doesn’t have a bundle of that size.
|Bundle Size||Prepaid – Price per MB||Contract – Price per MB|
|10 MB||10 cents||–|
|80 MB||6.3 cents||–|
|200 MB||5 cents||4 cents|
|250 MB||–||3.6 cents|
|500 MB||4 cents||3.8 cents|
|1 GB||3.5 cents||–|
|1.2 GB||–||3.8 cents|
|2 GB||–||3.8 cents|
|2.3 GB||–||3.9 cents|
|2.5 GB||2 cents||–|
On why the disparity all along, a source at the company has told us its because the new prepaid rates are actually just a promo and that contract subscribers were just not part of the promo. The kind that will eventually become the default price.
Even though post paid customers are a very higher value category, they still comprise just a small percentage of the total subscribers locally on any network. Less than 10% of the mobile subscribers locally are post-paid.