Ok, Econet. When you skinned Opera a month or so ago we thought, well, yah, quite late but good all the same too keep your brand very visible on the most used browser on feature phones. Plus opera does help make keep data costs under control for the operator, so yes, good move. Then you mentioned it in an ad and we thought, well, it did need some mention of sorts. A mention or 2 maybe. But then you started going on and on about it, doing videos and all!
This’ all been done already; the skinning by operators as well as your subscribers using Opera Mini. The browsers is so popular already you’re essentially preaching to the choir on this one. Something to go to town about would maybe be you introducing “Free Facebook browsing on Opera Mini every Tuesday”, or “Free night browsing on Opera Mini” or even just you telling people your internet is cheaper than your nemesis‘.
But we’re not marketers, so maybe preaching to the choir is just what keeps their faith strong.