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How biNu users are following and interacting with Big Brother Africa via mobile

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biNu, the smartphone in a cloud guys we’ve written about here a couple of times, just sent us the results of a survey they have carried about how Africans are using mobile devices to follow and vote on the ongoing eighth season of Big Brother Africa (BBA).

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Surveys of the biNu community is something the company started last year (we even ran our own then) and it looks the company is getting deliberate to monetise the stream. People that participate get awarded biNu credits which are cashable or can be converted into airtime. More on the actual surveys model in a separate article. In the meantime, here is an infographic showing the results of the BBA survey. You can click on the image for a larger version:

bba-binu-infog

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It’s important to note that the profile of the respondent is that of a mobile user who has biNu on their device – one who uses a feature phone or entry level Android smartphone. BlackBerry as well. Basically a mobile users who see value in saving data or making their mobile phone smarter via a virtual cloud service. Last we checked, the company said in Zimbabwe alone they had 300,000.

We say this because it plays very much into the results. Otherwise it’s a bit of a surprise that 16% of the respondents access BBA updates via biNu while only 6% do so via Twitter?


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