I was really hoping my phone would buzz and display that famous message, “EcoCash: Transfer Confirmation. $$$ from…”. I really needed that money and then I heard my phone buzz. With much enthusiasm I pressed the middle button and to my distress again it was a promotional SMS from Econet.
I took a very little survey and asked eight of my friends regarding promotional SMSs. Two people said the messages are irritating and six expressed enhanced amounts of negative emotion. The verdict was the messages are irritating. OK, I admit eight is a very little number but that should count for something. Some people DON’T want to receive the promotional messages.
I understand that Econet, Telecel and Netone have to advertise ALL their features (that’s a big ALL), however the problem is people are not entirely happy about the TXT messages. Especially when one of them says nothing, like “Buddie has bundled up something just for you. Look out for this exciting offer. Coming soon”
Vodafone has a Do Not Disturb (DND) feature which allows users to register and stop promotional messages from coming through. I feel the adoption of such a feature is necessary in Zimbabwe, by ALL service providers.
I don’t hate Econet, as a matter of fact I like them that why I have an Econet line. But yes sometimes I feel taken advantage of, harassed… emotionally.
Bulk SMSing is a good way to advertise your business by sending thousands or even millions of TXT messages to millions of subscribers. However looking from the other end of the line and we can’t help but say this is obtrusive and intrusive. An SMS should be informative but there are times when a promotional SMS carries information one would choose not to have his phone ring over.
Anyway these are my opinions. In the end, sometimes the messages are informative sometimes they are just plain irritating. Requirement, Our service providers should adopt Do not Disturb features on their services.
Tell us what you think about receiving these promotional massages from you network provider