You probably remember the Openbook startup from British Council Culture shift challenge that took place earlier this year. The app’s name has changed to Mazwi, and the team is getting ready release their first public version of their app. In a nutshell Mazwi looks to change significantly the way book content is created, distributed and consumed. Using mobile devices the startup aims to give new tools to writers and publishers to create and market books to mobile devices users, who in Zim alone (and they’re not just looking at Zim) are in the millions.
The startup has just made a post to their blog introducing the new Mazwi and what they working to achieve with the app and platform. You can read it here. Also make sure you read their full story of the startup’s progress since idea inception back in 2010. Because I’m conflicted a bit, I almost didn’t want to say it, but it wouldn’t be fair to not acknowledge that at a global level the attention paid to detail in design and telling the startup’s story and vision is nothing but exceptional. It speaks of deep passion by the team to make this work!
Disclosure: I am one of the startups advisors, something that carried over from my involvement helping organise the Culture Shift Challenge. The founder, Tafadzwa Makura, is also a Techzim contributor.