So the country’s smallest network by subscribers has announced a promo called Mahala Weekend where subscribers can enjoy free talk time over the weekend provided they spend $5 over the course of the preceding 5 days.
Wow, was my first reaction when I came across the promo ad with a nicely designed headline reading “Amazing 48 hrs free talk time paweekend” (great that they threw in some shonglish), but the words “On NetOne to NetOne” doused my flaming excitement.
I only have a few contacts on NetOne that I would like to call over the weekend, never mind talking to them for hours with no end.
But that’s just me, judging from the latest POTRAZ stats, NetOne now has about 29% of the 13 million to mobile subscribers which means there are definitely some people being lured by NetOne’s voice offers.
People separated by distance usually catch up over the weekend and this is definitely something for them.
Surprisingly, this new Mahala Weekend promo is coming on top of the ongoing Dollar A Day promo which kind of makes the new promo redundant for a good reason.
NetOne introduced the “Dollar A Day” promo last year offering 1 hour worth free calls during peak hours and unlimited calls during off-peak hours on NetOne to NetOne, all for just $1. With this promo still running, people may lose the incentive to deliberately spend $5 to receive Mahala Weekends because they are already getting a whole lot with the current promo, even on weekends. Maybe a good problem to have?
The Mahala Weekend promo is a limited time promo valid from 13 March to 13 April 2014.