I have a love-hate relationship with social media. Attached to the joys of hashtags and retweets, shares and Yos are the annoyances of Candy Crush Saga requests, chain messages and pokes. These are things that can only be avoided by being digitally anorexic.
Of course there’s the magic of bringing communities together which means so much more for Zimbabweans (and all Africans in fact) whose people are in every part of the global village. Through this we can share the same obsessions and crazes and feel as if we are in one place.
The latest zimbo social media craze (there’s always something – remember the #wotoshaya zvirikufamba sei audios?) is in the form of the Zvinhu Zvirikufaya videos. Posted by ZImbabweans, mostly in the diaspora, they show people expressing how they are living varyingly “lavish” lifestyles.
As the phrase “Zvinhu Zvirikufaya” suggests (It loosely translates to “things are rocking”) these videos are a celebration of success, something that always draws mixed points of view from audiences.It looks like someone figured that Phillip Chiyangwa wasn’t the only one capable of celebrating his opulence with the whole world through social media. (His videos are on the Zirikufaya Facebook page by the way)
This is an impressive showing from Zimbabweans who are taking advantage of social media to express, through satire mostly, a celebratory perspective of Zimbabwean success. With such a huge response and following one wonders if this will be monetised or there will be a progression of this to other media.
It can’t be confirmed whether any of these videos are genuine portrayals of Zimbabwean financial success. However Zimbabweans in the diaspora, whether they can afford Hip Hop video lifestyles or not, are actually a big part of the country’s economic turnaround equation. Even the government seems to think so as well. These are the same diasporans who the Vice President Joyce Mujuru was pleading with to come home and help fix the country.
Perhaps they can come together, sacrifice a couple of Maybachs and Bentleys each and start an accelerator fund bigger than the Savannah Fund?
As only the 11,389th person to like the Zvinhu Zvirikufaya Facebook page I haven’t had a chance to go through most of the 80 plus videos and colourful comments. Thanks to the Facebook and WhatsApp bundles though I’m sure I’ll receive most of the video celebrations of success on social media.