Labelled as “A first for Zimbabwean Roaming, ” the new Easycall prepaid roaming option allows subscribers who are using the roaming facility to recharge their lines with airtime from MTN when roaming in South Africa. To activate it simply SMS the word “Roamon” to 34444 and to recharge from an MTN card you dial *222*Recharge Pin#.
This service will undoubtedly benefit the numerous Zimbabweans engaged in cross border activity across the Limpopo. It sounds handy if you want to have access to convenient recharge options that every MTN airtime vendor provides once you are in South Africa.
It would seem that NetOne is playing on whatever ties it shares with MTN (is MTN keen on investing in NetOne again?) to introduce a service that will appeal to this cross border demographic in an effort to boost ARPU and perhaps boost its subscriber numbers.
This of course, is assuming that someone would be keen on dropping their Telecel or Econet line which already has roaming facilities just to be able to recharge with an MTN recharge PIN.
For NetOne it’s all part of adjusting to a more aggressive telecoms environment, what with an exploration of services like datacasting and plans to play catch up with its introduction of WhatsApp bundles.
So if Netone can make a cross network recharge arrangement with a South African network why can’t they do the same with the local networks? Wouldn’t it be a huge convenience to be able to recharge any line with whatever recharge card you buy from an airtime vendor?