Despite their ridiculous terms and conditions and the fact that they weren’t as nearly as competitive as Telecel voice promotions, the Buddie Bundles of Joy had actually become one of the more consistent promotions (they were adjusted once or twice though) from Econet Wireless that actually stretched the subscriber’s dollar.
Regarding the lowered tariffs, Econet was actually late in confirming its tariffs cut. Its two competitors Telecel and NetOne had already gone on to notify subscribers of this adjustment.
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Econet made the announcement regarding the Buddie Bundles of Joy today on social media and its not surprising that it was mentioned together with the POTRAZ directed tariff reduction. Promotions on voice and data bundles are based on current tariffs so this seems like a logical consequence. Oddly enough data tariff adjustments weren’t mentioned.
NetOne and Telecel however haven’t made any such announcements on any of their different voice promotions such as the NetOne Dollar A Day promo or the any of the Telecel voice promotions that have given it a distinction as the cheapest network.
All this might be attributed to the fact that these two networks have been competing with Econet on price differentiation. Econet on the other hand, made a firm statement about how it would focus less on price and more on service quality as a competing factor.
Despite the reports of Econet approaching the courts to challenge the directive from the regulator everyone expected Econet to play by the rules. Regulation on tariff structure, like all POTRAZ directives can’t be skirted. Whatever comes out of any legal action will take a back seat to the cheaper voice calls that subscribers are now enjoying.
It goes without saying that these new tariffs mean the restructuring of the various promotions we have seen from our country’s MNOs in the past year. It will be worth the watch to see what sort of adjustments will be made to other voice and data products that the MNOs have been offering.
What sort of voice and data promotions are you expecting from Econet and the other MNOs?