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Migrating from offline to a Digital Future: the case of print media

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Print media isn’t dead, but it’s definitely dying. These sentiments were shared at the Digital Future Conference in a presentation made by Zimpapers CTO, Darlick Marandure.

In an increasingly competitive media and business environment where the platforms of expression and story telling are a dime a dozen, the case for a print-only approach has been dismissed. Unfortunately, there have been casualties that we are seeing even in our backyard. However, those that are straddling the fence, like Zimpapers, Alpha Media nd countless other media houses, there is a way to approach this matter.

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However, for those that are making it work by straddling the online/offline fence, like Zimpapers, Alpha Media, and countless other media houses, there are ways to approach this matter.

Darlick Marandure, speaking at the Digital Future Conference
Darlick Marandure, speaking at the Digital Future Conference

In this recording, you can listen to what Marandure had to say about the viability of print, the migration to online, or a digital future, and how Zimpapers as well as other publishers are adapting to these changes.


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