Who would have thought that one day in Zimbabwe we would be buying SIM cards for 50 cents? It’s easy to look at that price and wonder what the fascination is all about for that one small object that should be given for free, but we shouldn’t forget that at some point some of us had to buy SIM cards for ridiculous prices as high as $150. the thing cost more than a basic entry level phone.
This situation that had a bad effect on smartphone penetration, has changed considerably over the years with SIM cards having fallen from an official price of $5 in 2010 to $2, now available for an average price of $1.
Econet, on the other hand, is keen to push more SIM cards than before with its 50 cents price tag. This line comes with airtime, data and free SMSes and you get more free gifts after 30 and 60 days.
It might seem like a standard generous Econet offer, but there’s the fact that, for the first time, the mobile network operator lost subscribers in the last quarter of last year. This might be the likely reason why Econet is out to snap up more users and regain the bit of lost ground on the subscriber front.
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