It’s always entertaining when companies cleverly use adverts to diss & make fun of each other, the ads by ZOL and TelOne in the past weeks (and today) were a welcome refreshment from daily Zim doom and gloom.
ZOL started it with these billboards in the past week or so:
And yesterday, TelOne hit back with this:
We have our thoughts about which is cleverer but we’d love to hear what you think. Let us know in the comments? Which company killed it?
A day later, ZOL, clearly referencing TelOne ad, ran with this:
We ofcourse agreed with ZOL that the TelOne ad was only effective in advertising ZOL
yeah that does stand out. In Mentioning ZOL, TelOne advertised their competition https://t.co/zqF4r8dG05
— Techzim (@Techzim) May 18, 2016
But ZOL just moved from clever thinking to just wasting advertising money and space on petty fighting. Their latest ad is not focused on how the ZOL experience is better, it’s just a jab at how ineffective TelOne’s ad was, which ironically takes away their ad’s effectiveness. Could have been creative with this without focusing on the obvious petty stuff.