By now most of us have seen the pictures and videos online. Using the hashtag #ThisFlag, hundreds of Zimbabweans led by Pastor Evan Mawire are going online to post videos and pictures in which they carry the national flag.
They are including messages that protest against, and challenge politicians, about the dire political and economic conditions prevailing in Zimbabwe.
— #ThisFlag E Mawarire (@PastorEvanLive) May 10, 2016
This is a unique and classic example of ordinary people harnessing the power of the internet as a tool for activism and change-making, evidenced by the way the campaign has grown and become an overnight sensation that is earning endorsements at home and abroad.
If you cannot buy a flag to use for the campaign, you can now do it via your Facebook avatar. This overlay app will allow you to watermark you profile picture with the national flag, and here is the link: