Everyone wants a piece of the pay TV market. All those opportunities for growth, market disruption and the proverbial pot of gold continue to attract all sorts of players (no pun) so it’s going to become a pretty crowded market as more guys jump in.
It shouldn’t be a surprise then that even new Zimbabwean startups are also eyeing the same market.
One example is PrimeviewTV. This is an internet based service that provides its subscribers a live TV solution which is different from the video on demand (VOD) alternatives like Showmax and Netflix that have made a big splash in the past year.
According to the guys at PrimeviewTV, though the service is provisionally available – users interested in trying it out can sign up on the site and access the content- the platform is still undergoing some final changes as it’s prepared for an official launch later this year.
This trial run has gathered feedback from a limited number of signups (less than 200) and their recommendations have been contributing to some of the changes being made to the platform.
What does PrimeviewTV offer?
Content on PrimeviewTV includes pay TV staples like series and movies with some sports and news thrown in. All this is classified by the different channels that include some familiar names like Fox, HBO, Bloomberg, Cartoon Network, AMC, ABC, SkySports, TLC, and MTV.
This content is available in three packages going for $14.99 (Basic), $19.99 (Prime) and a $12.00 package that’s exclusively for sports which include some European football.
Does it stand a chance?
One thing that’s hard to miss is how the content is similar to another Zimbabwean pay TV service that we wrote about a while ago called Uhuru TV which also mashed up sports content from SkySports together with the same familiar channels like HBO.
Though the name of the content provider has been withheld and just been referred to as a Russian outfit, it looks like it’s a third party distributor of material which is easily identifiable but ordinarily difficult for smaller pay TV startups to secure because of costs.
This gives these smaller types of outfits a shot at the TV market. What is not so easy to determine though is if these boutique operations like PrimeviewTV are then ready to compete with the larger providers that have deep pockets.
In VOD and pay TV services this is a significant factor that outpaces any “startup passion” because it informs aspects like the continuous acquisition of content, the improvement of the user experience and presentation (user interface) of their platform (I wasn’t impressed by these two aspects for Primeview TV) and product/strategy improvements like placing content on local servers for faster access and the optimisation of data use.
Still, all the challenges that come with stiff competition and the huge barriers to entry won’t keep services like PrimeviewTV and all the other ambitious startups out of pay TV.