Advertising means a great deal to Facebook, the social media giant that has managed to capture over 1.5 billion users across its various platforms.
To assist the brands and agencies that use it extensively Facebook is introducing a new online platform called Creative Hub that will help in the development of creative adverts for both Facebook and Instagram.
According to a report in Advertising Age, Creative Hub which is set to go live today is expected to help in the creation, reviewing and testing of ads and Facebook has touted it as an online space that will encourage collaboration.
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This platform which is similar to Facebook Creative Shop is meant to be Facebook’s way of helping the creatives that power its advertising service adapt to the mobile related changes that the social network has gone through.
These require changes in content design strategies and Facebook also wants the content creation process to be easy. These changes could make ad creation easier for brands that need to improve their visibility on Facebook as the platform emerges as an affordable way of building a presence.