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If you are an Econet subscriber who buys daily data bundles or are chasing a 7x Promotion airtime target via *143# you might have noticed this already – the mobile operator has significantly adjusted its broadband packages.
The daily bundles are now accompanied with bonus data that matches whatever amount you pay for. 50MB will get you an extra 50MB and 250MB will also earn you another 250 MB and so on. However, it looks like this bonus data is only accessible via its WiFi hotspots.
We are assuming that this is part of the free WiFi as You Go service that was briefly advertised early last month. One minor tweak related to this (which was overdue) is the USSD option to pay for your daily bundle directly with EcoCash.
Kwesé TV has also been added to the data bundles lineup fro daily weekly and monthly options. The bundle is actually free- priced at $0 so this could be a preliminary integration as the pay TV service nears launch.
Another change is with the ongoing 7X Promotion which now has monthly targets in addition to the standard daily targets that were unveiled when it was launched.
A new option also popped up on the data menu – Out of Bundles browsing. We are not yet sure how this works. It doesn’t look like the service is active yet – all attempts to register for the option gave back the “You are not allowed to use this service” response.
Standard iterations to broadband plus a response to NetOne?
Most of these changes were going to happen anyway.
The 7X Promotion was introduced as a service undergoing changes based on feedback, integration of bonus data via WiFi helps Econet somewhat endear itself with ist subscribers while avoiding strain on the network (plus it markets the WiFi hotspot service) and a Kwesé TV bundle isn’t surprising.
As broadband becomes an increasingly important pillar for telecoms operators service providers have to continuously adjust their offers as they figure out the best that they can offer with the most reasonable return on their investment.
At the same time, this could also be a response to the effort NetOne is finally making to sharpen its delivery and actually offer a variety of services.
Perhaps Econet didn’t want to flat out copy NetOne and Telecel with an integrated Voice/SMS/Data suite (market leader’s pride), so it then decided to modify, as much as possible, what it already has on its menu.
Whatever the logic, though, changes always mean that at least the concept of a competitive environment is working.
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