One service that was tucked in Econet’s latest battery of broadband changes was an option listed on its *143# menu as Out of Bundle Browsing.
Like every other subscriber when we attempted to access the service we weren’t successful. According to Econet, the feature, though listed already, hasn’t been activated yet but it will be any day from now.
Econet executives who spoke on the sidelines of the launch of the telecoms operator’s new brand explained how Out of Bundle Browsing provides subscribers with an option to access the internet only through broadband bundles and not their voice airtime balances.
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When you register for the service you can opt to restrict internet access to broadband bundle options.
Should the bundles expire or run out, your remaining airtime balance won’t be accessed to maintain an internet connection or access any other broadband service. Its internet through bundles only.
For subscribers, that’s a bit of good news considering the huge price difference between the cost of broadband within bundles and out of bundle data.
Econet’s Daily Bundles, for example, will guarantee 250 MB for $1. If that allocation runs out or the bundle expires after its 24 hour validity period, a broadband connection then costs $1 for 10 MB.
Though Econet sends a pop-up notification when your bundle is about to run out or expire, as well as when this does happen, if you aren’t quick to buy another bundle you’ll slip into an aggressive pricing schedule that snatches the airtime you still want to use even to buy another bundle.
Not worrying about that eventuality has clear advantages for every broadband subscriber. For Econet, this is also a win, encouraging an increased spend from subscribers that consistently buy bundles just to keep a download going or to watch another YouTube video.