Facebook recently issued a statement celebrating a major milestone for its instant messaging service, Messenger. It now has 1 billion active users.
This was accompanied by a congratulatory message to all Messenger users complete with an interactive emoji.
The 1 billion mark is a notable achievement not only because of how staggering that number is but also because it shows how Messenger is a major force in communication and the use of the internet in the future.
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Even though it was beaten to this stage by WhatsApp which is the world’s most popular messaging service and a Facebook subsidiary, Messenger has also displayed a strong growth curve (it had 800 million users at the start of 2016) which is a major indicator of relevance in a field where there several strong competitors with similar value propositions.
However, the implications of a billion users (and counting, the forced migration with a messenger unbundling from Facebook was the game changer here) for Messenger aren’t only inclined with communication.
It’s adoption of value added services like bots and the exploration of e-commerce tie-ins suggests that Facebook could be the first platform to introduce the idea of a multi-purpose messaging service to most of the world.
Sure, other services like WeChat and Line have been offering this to over half a billion people but this is concentrated in certain markets – Asia to be specific.
Messenger, as a facebook appendage will likely open the greater global community to such features. The idea of e-commerce, interactive bots and other third party services via an application or service that everyone has – now that’s worth all the celebration.