image credit – Kwesé Sports
Kwesé Free Sports, the zero-rated 24/7 sports channel from Econet Media has just gone live in Rwanda marking this as the fourth African country that now has access to the Free to Air (FTA) service.
According to Econet, Kwesé Free Sports is expected to go live in five more countries before the end of 2016.
Econet Media has already licensed more than 10 other countries to receive some of Kwesé’s content that includes the popular English Premier League (EPL) and the United States’ NBA.
Since it was announced by Econet founder Strive Masiyiwa in late 2015, Kwesé TV has been positioned as a major Pan-African alternative for pay TV with a strong focus on sports content which Econet Media has been acquiring over the 10 months.
Though initially projected to be predominantly a mobile TV service Kwesé has since been delivered as a direct to TV option through the FTA Kwesé Free Sports service which is now being seeded in African countries like Rwanda, as well as through partnerships with willing broadcasters in specific markets.
In Zimbabwe, a similar arrangement between Econet and the state-owned broadcaster ZBC which provided the free broadcast of content like English Football was terminated after the State objected to the free promotion of a competing service.