So there’s more to Powertel than just “malware related” errors. The Zimbabwean internet access provider is relaunching its unlimited internet package with an all you can
eat surf and download offer.
With this promotion subscribers will receive unlimited internet access which is open to downloads, streaming and basic browsing for $2 a day, $10 a week (just 5 days) and $40 for monthly unlimited access.
|Package||Validity Period (Days)||Price (US$)|
|Daily Fiesta Unlimited||1||2|
|Weekly Fiesta uunlimited||5||10|
|Monthly Fiesta Unlimited||30||40|
This becomes Powertel’s latest effort at providing subscribers with a generous amount of data at a limited price.
At one point Powertel managed to cultivate a large following with daily, weekly and monthly unlimited packages at prices as low as 50 cents a day for students but it went on to drop these packages in September 2014 and replaced them with a usage-based model.
Since then there have been different iterations of “Powertel Unlimited Internet” brought in through seasonal promotions with the most recent offers in 2016 being an unlimited Wifi service priced for different user segments and a $50 unlimited monthly package.
Price is no longer the only factor
There’s no doubt that a $40 monthly price tag for internet is a big deal. Local internet users still have to deal with an uncomfortable pricing regime just to go online and it’s likely that a cost saver will grab internet users’ attention.
However, the dynamics of internet usage have been shifting over the past few years. Three years ago multimedia content wasn’t as central to broadband consumption as it is now.
Right now we all watch, listen and create content that is data intensive and we need fast connections to make the most of it all.
The services that Zimbabweans access the most like WhastApp, Facebook and YouTube increasingly use a lot of data largely because of this shift and this trend is not even at its peak yet.
As these services evolve to offer better, fuller experiences, the conversation (and the promotions) won’t just be about how much it costs to access the internet, but how good the connection is as well.
The best part of an unlimited internet is being able to access all types of content including multimedia services like audio and video streaming effortlessly. Hopefully, Powertel’s connection can deliver that.
We are yet to get additional information on its speeds or carry our own tests, but needless to say, these are the factors that will determine whether its worth it to give Powertel your $2 or hold out for 1GB of 4G/LTE on mobile networks or the 2GB public fibre service from its State-owned sibling.
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