Earlier today, Yonhap, a usually reliable source based in South Korea (Samsung’s HQ) reported to have confirmation from a Samsung official confirming the halt on production citing the need to cooperate with consumer safety regulations from South Korea, America and China which represent the bulk of Samsung’s market.
Samsung already faced mounting pressure from America’s Consumer Product Safety Commission over fears that its device was no longer safe to have onboard local and international flights due to the risk of them catching fire, a fear confirmed when a supposedly “safe” recall unit caught fire causing the flight to be grounded. Samsung has neither confirmed nor denied these allegations, however they provided the following statement:
Until we are able to retrieve the device, we cannot confirm that this incident involves the new Note7. We are working with the authorities and Southwest now to recover the device and confirm the cause. Once we have examined the device we will have more information to share
However, this has not been the only reported case of replacement units spontaneously going ablaze, there have also been reports from China where a replacement unit caught fire whilst charging.
Major American mobile carriers, AT&T, Verizon and T-Mobile US have officially announced that they have stopped replacing or selling the smartphones offering their clients a full refund or option to choose a different device altogether, representing a major blow in Samsung’s efforts to resuscitate reputation of its once flagship device.
It will be interesting to find out if given the option presented by the American mobile carriers would a previous or potential Note 7 owner choose to migrate to a different device manufacturer or stay loyal to Samsung?