The Money Show by Bruce Whitfield hosted the CEO and asked a wide range of questions many subscribers have been burning to ask. According to their breakdown, these were the main comments provided by the CEO:
“DSTV is looking into letting consumers subscribe to only the channels they want.”
“Our biggest competitors are the Netflixes and Amazons, not other channels.”
“There is huge room for us to improve our content discovery. In that way, we’ll reduce the frustration of repeats.”
“It’s about creating content that is not available anywhere else.”
“We have so much more subscribers than five years ago.”
In the interview, the CEO highlighted subscriber misconception that choosing specific channels and paying for them would reduce their DSTV payments when in fact it would raise them as the cost of content rights were too expensive to leave it up to a few people who may want it with DSTV’s business model centered around pre-determined packages.
To hear more on DSTV from the CEO check out The Money Show’s really interesting Podcast interview, it’s 18 minutes and highly insightful!
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