Good bye To “Technology Zimbabwe”…

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Over the years we have become known as a ‘technology’ blog. Anything and everything tech was hopefully covered by us, where we’d do what we termed ‘connecting the dots’.


In publishing, you have either of two customers, the reader or the advertiser. The age old adage of “you can’t serve two masters” held true a number of times when brands who advertised with us would contact us to change negative content in an article we’d have written about them. Knowing who we are, we’d turn them away, but this made for a difficult discussion when we’d go see the exact same person for an advertising booking (if we made it past the door).

The idea was to write content for a reader who was in a strategic position at their organisation and was needing to make tactical decisions. We envisioned that this reader would value deep analysis to the extent that we started what we termed ‘Beneath The Surface‘ content. Writing for our readers at a strategic level was something we thought would be so valuable that readers would pay for it through subscriptions to our blog.


We recently trialed subscriptions and after having a whole three people subscribe (yes, one, two, three)Limbikani and myself included, the conclusion was that either our content was not valued enough (which was strange, especially when we’d get over 120,000 visits in a month) or that Zimbabwean’s just don’t pay for stuff online.

The exact reason is neither here nor there for us as we’ve opted to rather focus on the advertiser.

What Changes Are Going To Take Place?

Firstly, we’ll be changing our name. Yes, we’ve been known as both Technology Zimbabwe as well as TechZim. The former limits us to technology as well as to covering Zimbabwe, while the latter was just an abbreviation of the full name.

From today, we’ll be called Techzim (no link to technology or to Zimbabwe) and we’ll be re-branding as well.

Essentially the cosmetics are what will be revisited as we reach out to our new target audience.

What does this mean to you the reader?

Nothing drastic for the next few days.

However, if you’ve hung around here a bit before, you’ll start seeing more business-like content. We’ll be posting more of short updates and less longer-form analyses.

Our target audience will be those that are at a basic understanding of both technology and business and we’ll be breaking down any updates to what it means for an ordinary individual on the streets.

We have a rough idea of where we are going and one thing we’ll be looking closely to is the data. What will bring us the highest growth in both traffic and revenue.


Here’s hoping we can build the biggest business and technology knowledge resource in Zimbabwe (and maybe Africa).

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85 thoughts on “Good bye To “Technology Zimbabwe”…

  1. The good thing is that you are still around and will celebrate that. Such major decisions are always difficult for isu vana but you need to pay the bills.

    Fare the well cdes

  2. Why ‘and maybe Africa’? Why limit yourself? Do not be afraid to be ambitious and to dominate. Go out there and conquer Africa as well.

  3. Well done. It was long overdue. It was unsustainable to continue bashing the hand that butters the bread. However we all mature with age like wine. Wishing you all the best as we get in 2017 onwards. The title. For the consumer to notice a difference in approach ain’t it well to consider another new name.

    1. We’ve considered a new name platform, but that would mean generating the content to reside there as well as building the SEO. Would have taken us a bit of time to be half of where we are today.

  4. Selling “News Online” is something which is not that popular everywhere else. I was reading a certain article on how thesun newspaper in UK used to be the highest visted online site but changed when they turned to online subscription. Its really difficult to pay when there are other non-paying alterbatives like dailymail! As for texhzim, I was really going to subscribe . May you could handled the transition better.

    1. Transition will be gradual, not over night. But we’ve been on this idea for over a year now and have decided to act. Will it work? We have no idea, but we sure as hell not gonna find out sitting on our (some text missing)

  5. Best wishes cadres.
    Musaite zvisina mari mukati, do what works for you.
    May profit always be your portion and the Lord deliver you from every grant ?

  6. this site had become my daily tech updater on tech issues in zimbabwe and beyond. i hope your change is not going to chase your readers who have been with you all along.
    Good luck!!!!!!!

    1. I’m sorry to read that you feel “cheated”. To make it up to you, please advise your bank details and I’ll transfer to you all the money that you have paid us to date.

  7. 1. I am vey dissapointed in your content shift.

    I can get general tech content anywhere. I refused to read corporate drivel (My Broadband SA). I read TechZim for the deep insights and honest thoughts on tech in Zim. If you stop writing about what is *really* happening with tech in Zim, I’ll unsubscribe, and so will your high-quality readership – those that make decisions based on what you publish, not who adverts with you.

    2. I am very dissapointed in your lack of vision.

    Blogs rarely, if ever, get enough funding via ads or subscriptions. And I’ve tried both models in multiple ways. The best either can do is provide some revenue and some level of authority, but not much of either, really. Better is use the high-quality audience that the blog builds, to create profitable related activities – job boards, conferences, consulting.

    Look at Tech in Asia – they are open that their blog adverts don’t cover the rent. They focus on using their audience to create and populate high $$ events. Others use their insight for high $$ consulting – think Economist Intetelegence Unit.

    Or look at my own site, ICTworks. I don’t have ads, and the ‘sponsors’ don’t give me cash, but they do legitimize the site, which has grown so big (10k email subscribers) that USAID and other large orgs come to me to help them run events or gain insights, paying more than any fickle corporate advertiser ever would.

    Your audience is your asset, not your advertiser. Server the reader and everyone & everything will follow.

    1. Thank you for your comments and concerns Wayan. We value them.

      We realise some may be lost along the way and may not be willing to go down this road with us, and that is fine. Unfortunately, we can not be all things to all people and writing for the reader (who doesn’t pay us) is not something we want to venture into right now.

      That it has worked for you, well done.

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