NetOne’s mobile data usage increased by 4,4% from 249,182,965MB in the second quarter of 2016 (April, May and June) to 260,167,834MB in the 3rd quarter of 2016 (July, August and September).
NetOne’s OneFusion product which gives subscribers access to WhatsApp, Twitter, Facebook and stand alone mobile data was launched in the last month of Q2, 2 June 2016 to be exact, and Techzim had expected its impact to show in NetOne’s Q3 mobile data usage numbers as recorded by POTRAZ.
Interestingly its mobile data usage only increased by 4.4% far off Econet’s mobile data usage increase of 19.2% and even Telecel’s increase of 6,3% (although Telecel’s total data usage is less than NetOne’s).
Techzim had anticipated the OneFusion product to disrupt the mobile data market but so far it has had little effect on NetOnes mobile data usage. By the end of Q3 NetOne had a data usage market share of 12.1% in comparison to Telecel’s 7.6% and Econet’s 80.3%.
Seeing that OneFusion is largely a data product the mobile data usage numbers are a good indicator of whether the product uptake has been successful which in this case is in the negative seeing that NetOne’s Q1 to Q2 mobile data usage increased by 23% from 205,452,656MB to 249,182,965MB but after the introduction of OneFusion increased by 4.4%, implying a negative growth rate of 18.6% in mobile data usage.
OneFusion is a good product, and Techzim has said this time and again, but it seems like its just not being used by enough people, is it too expensive or is NetOne not yet an attractive enough operator to switch to? It’s a relatively new product and by Q3 it was moderately known so Techzim will reserve judgement on it until Q4 numbers are in.